Quick answer
Myprotein dominates the UK sports nutrition market for good reason. Prices are low, the range is enormous (Impact Whey Protein alone is one of the best-selling protein powders in the country), and there is nearly always a discount code floating around. For a lot of people, it is the obvious first choice for a daily protein shake. Obvious does not always mean best, though. Myprotein's pricing can be confusing, with inflated RRPs designed to make perpetual sales look bigger, flavour quality varies across the range, and some buyers simply want to try something different without paying a premium for it. If you have been buying Impact Whey Protein on autopilot, it is worth checking whether another brand offers better value or higher quality standards for the same money. ProteinDeals tracks prices across 85+ UK protein brands, which gives a clear picture of where the value actually sits. Here are five alternatives worth trying, each useful for a different reason.
1. Bulk: best budget alternative
Best suited to anyone whose main priority is paying as little as possible per gram of protein. If you buy Myprotein Impact Whey because it is cheap, Bulk should be your first comparison. Both deliver a strong amino acid profile suitable for post workout recovery, so the switch is straightforward.
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Bulk Pure Whey Protein consistently sits within a few pence of Myprotein Impact Whey on cost per 100g, and sometimes beats it outright.
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Pricing is more transparent, with less reliance on inflated RRPs and permanent "sales."
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Many buyers find Bulk's vanilla and chocolate flavours taste more natural than Myprotein's equivalents.
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A solid range of bag sizes from 500g to 5kg, plus regular bundle deals.
2. Applied Nutrition: best for Amazon shoppers
Best suited to people who buy most things through Amazon and want the convenience of Prime delivery, easy returns, and a price that does not change every other day.
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Critical Whey is one of the best-selling protein powders on Amazon UK, with strong reviews and reliable stock.
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Pricing stays consistent, with no discount code games and no inflated-then-slashed RRPs.
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Subscribe and Save can knock an extra 5 to 15% off automatically.
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Solid macros: around 22g protein per 30g serving, with low sugar.
Community perspective
What others are saying
bulk.com maybe? They're a bit more expensive than old myprotein, but a fair bit cheaper now. Also quality is pretty decent. Else I'd check on Amazon for some cheap brands.
u/venb0y in r/fitmeals
Have many sales on? MyProtein seems to send me 3 a week.
u/Classic-BR in r/Protein
Do you use their apps or do you get the notification through emails? Have you bought anything recently from myprotein? If yes, how much did you pay in total for the items?
u/ShockSwipe in r/fitmeals
Anecdotes are useful for spotting recurring taste, texture and convenience issues, but they are not evidence of effectiveness.
4. Protein Works: best for flavour variety
Best suited to anyone bored of the usual chocolate, vanilla, and strawberry rotation who wants to experiment. Also a good pick for diet-focused or meal-replacement blends.
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Genuinely creative flavours such as Choc Peanut Cookie, Banoffee, and Millionaire's Shortbread, which tend to taste good rather than just sound interesting.
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Whey Protein 80 is competitively priced against Myprotein Impact Whey, especially during frequent sales.
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A strong diet range, including Diet Meal Replacement, Vegan Wondershake, and protein snacks beyond just powders.
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Regular BOGOF and bundle offers that can bring the per-bag cost down significantly.
Cheapest Myprotein Whey
Essential Whey Protein Shake
MyProtein · 1kg
5. PhD Nutrition: best for in-store buyers
Best suited to people who want to pick up protein powder during a weekly supermarket shop, without ordering online or waiting for delivery.
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PhD Diet Whey is stocked in Tesco, Asda, Sainsbury's, and most major UK supermarkets, a retail presence no other brand on this list matches.
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Formulated as a diet protein, with lower calories and added CLA, L-carnitine, and green tea extract.
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No shipping costs, no minimum orders, no waiting, just take it off the shelf.
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Supermarket loyalty points such as Tesco Clubcard or Nectar apply, a small but real saving.
When Myprotein still wins
Myprotein is not the default for no reason. Here is when it remains the right call.
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Deepest sale prices: during major events like Black Friday or payday sales, Impact Whey can drop below every alternative on this list.
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Biggest flavour range: nobody comes close on variety, with 40+ flavours of Impact Whey alone.
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Bundled accessories: shakers, bars, and clothing make Myprotein the widest one-stop-shop catalogue.
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Isolate pricing: Myprotein Impact Whey Isolate remains one of the cheapest isolates in the UK.
How to choose
None of this means Myprotein is bad. It simply is not the only option, and depending on what matters most to you, whether that is convenience, taste, transparency, or in-store availability, one of the alternatives above might suit you better.
Ask yourself one question: what annoys you most about your current protein powder? Or skip the guesswork and compare all of them on price using the live comparison table, which shows what everything actually costs right now. Whichever brand you pick, look for a protein shake that fits your budget, mixes well, and gives you enough protein per serving to support recovery. All five alternatives above meet reasonable quality standards for the UK market, so the real choice is about price, taste, and convenience rather than any meaningful gap in nutrition.
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Price? Try Bulk for comparable quality with more honest pricing.
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Hassle? Try Applied Nutrition on Amazon for next-day delivery with no codes needed.
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Trust? Try Optimum Nutrition for decades of third-party testing.
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Boredom? Try Protein Works for genuinely interesting flavours.
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Waiting? Try PhD, already sitting in your trolley today.